Snoop Dogg’s NFT Drop on Telegram Nets $12 Million in 30 Minutes
Just when many thought NFTs were dead, legendary rapper Snoop Dogg brought them roaring back to life — and he did it where no one expected: Telegram. In a bold move that challenged industry norms, Snoop launched an NFT drop directly on the messaging platform, selling out within just 30 minutes and raking in a jaw-dropping $12 million.
A Comeback for NFTs?
Since their peak in 2021, non-fungible tokens have seen declining volumes and fading mainstream attention. Many called them a passing fad. But Snoop’s latest initiative, paired with Telegram’s blockchain integration, is proof that NFTs still have cultural and commercial relevance — especially when frictionless access is part of the experience.
The Bored Ape Yacht Club (BAYC) recently launched its own Telegram channel, hinting at a broader trend: bringing NFT engagement to platforms where users already live. Snoop Dogg’s drop took this idea further by enabling purchases within the app, lowering the technical and psychological barriers that often prevent newcomers from joining Web3 ecosystems.
What Was in the Drop?
Snoop’s Telegram NFT collection featured five digital collectibles at various price points, paid in Telegram Stars — the platform’s in-app currency:
- 12,000 units of Westside Sign at $150 each
- 24,000 units of Low Rider at $75
- 120,000 units of Snoop Cigar at $15
- 240,000 units of Swag Bag at $7.50
- 600,000 units of Snoop Dogg avatar at just $3
The affordability and accessibility of the collection helped drive mass interest. Each asset is now trading on TON’s secondary markets, turning Telegram into a legitimate player in the NFT economy.
Why Telegram? Why Now?
Most NFT projects rely on external marketplaces like OpenSea or Magic Eden. Telegram’s approach consolidates everything into one platform, reducing complexity and onboarding costs for the average user. This is similar to the earlier success of Notcoin (NOT), which introduced casual gamers to crypto through “tap-to-earn” mechanics and inspired hundreds of copycat mini-games.
With Telegram’s expanding blockchain integration via TON, it’s now a rising hub for crypto-native experiences — and Snoop’s NFT drop may be the first of many viral campaigns to come.
Conclusion: The NFT Renaissance Might Start in Your Chat App
Snoop Dogg’s wildly successful NFT drop on Telegram is more than just a celebrity cash grab. It reflects a deeper shift in Web3 — where ease of use, low entry points, and embedded crypto tools are bringing digital collectibles to the masses again.
As NFTs find their footing in messaging platforms and micro-app ecosystems, legacy marketplaces may need to adapt or risk being left behind. For now, one thing’s clear: NFTs are showing signs of life, and they’re doing it in style — with a little help from Snoop.
