IBM Corporation and the UFC (Ultimate Fighting Championship) have launched “In-Fight Insights,” a new, AI-driven live broadcasting platform designed to provide fans with real-time statistics and unique fighter milestones during matches. Built on IBM’s watsonx AI platform, the system processes massive streams of live data—including biomechanics, fighter movements, and historic performance logs—to generate insights that enhance the viewing experience and provide deeper context for commentators and fans.
The platform instantly tracks and presents complex metrics that were previously unavailable or required significant time delay to compile. Examples include real-time striking efficiency, predictive models for fighter energy levels, and historical comparisons of key metrics like “Most Significant Strikes Landed in a Round” against an opponent’s career average. By delivering this intelligence directly to the broadcast, watsonx helps turn raw data into compelling narrative, making the fast-paced sport more engaging and understandable.This launch serves as a powerful example of how AI is rapidly moving beyond technology labs to be embedded directly into real-time media and sports broadcasting. The partnership showcases the practical application of AI in enhancing consumer experience, driving fan engagement, and creating new monetization opportunities for sports leagues through advanced data presentation.
 have launched “In-Fight Insights,” a new, AI-driven live broadcasting platform designed to provide fans with real-time statistics and unique fighter milestones during matches.){kind=link}