In a bold move to merge artificial intelligence, digital identity, and gaming, Eightco is expanding its collaboration with Worldcoin, aiming to create a new ecosystem where human authentication meets immersive gaming experiences. Just weeks after adding WLD tokens to its balance sheet, the company announced plans to scan gamers’ irises in partnership with Worldcoin, pushing its vision of a verified and interconnected digital world.
The initiative comes as Eightco positions itself as a global leader in AI-driven identity authentication, describing its mission as “a layer of trust and verification for the entire world” in the age of Artificial General Intelligence (AGI). The company’s leadership is equally ambitious — chaired by Dan Ives, a well-known Wall Street technology analyst with over 25 years of investment experience. His role at Eightco centers on maximizing shareholder value by emphasizing the undervalued potential of digital identity in the coming AI-driven economy.
Eightco’s strategy for market expansion is straightforward: grow the ecosystem of verified users and increase global participation in iris-based identity systems, using Worldcoin’s Orb devices. According to executives, this approach could significantly influence the future valuation of WLD, as more users join the network.
On October 2, 2025, Eightco also made headlines by launching options trading on its stock under the ticker ORBS. The derivatives feature standard expiration dates and strike prices, designed to provide investors with risk management tools and improved market liquidity, while attracting new institutional investors into the company’s vision.
The “Power of Eight” and the $10 WLD Target
In a Chairman’s Message video on October 7, Dan Ives revealed an ambitious price target — predicting that Worldcoin could reach $10 per token. He outlined the “Power of Eight” strategy, which involves Eightco accumulating 800 million WLD, representing 8% of total supply, potentially pushing the company’s valuation to $8 billion. “The future will be built on human authentication,” Ives stated. “That’s why Orbs are so important, and why I’m more excited than ever after our recent deal.”
Gaming Enters the Equation
On October 13, Eightco announced a strategic investment in Mythical Games, a pioneering Web3 gaming company known for bringing blockchain ownership and play-to-earn mechanics into mainstream gaming. The investment came through a Series D funding round that included ARK Invest and the World Foundation.
Led by John Linden, former Call of Duty executive, Mythical Games manages major franchises such as NFL Rivals, Pudgy Party (by Pudgy Penguins), and FIFA Rivals. For ARK Invest’s Cathie Wood, this marks another bold step into the GameFi sector, as the firm has been backing Mythical since 2023.
Eightco’s investment aligns with its roadmap to dedicate up to 1% of treasury assets to venture initiatives driving authentication and AI-linked innovation. “Eightco’s vision spans enterprise and gaming authentication,” said Ives. “By collaborating with leaders like John Linden and Mythical Games, we’re connecting digital identity and entertainment — creating a trust layer that can scale globally.”
The partnership will integrate Worldchain’s Proof of Human (PoH) and Single Sign-On (SSO) standards into gaming ecosystems, ensuring that every player’s identity is verified while maintaining privacy and ownership. Mythical Games plans to develop a unified ecosystem where gaming assets, wallets, and digital identities coexist securely. This integration promises to reduce fraud, simplify onboarding, and grant players full ownership of in-game items — a significant step toward a Web3-native gaming economy.
As John Linden noted, “By collaborating with Worldcoin, we can connect billions of players through secure, human-verified accounts that function seamlessly across games, marketplaces, and reward systems.” This could potentially merge 9.6 million Mythical wallets with over 17 million verified World IDs, creating one of the largest decentralized identity networks in the gaming world.
AI Bubble or Beginning of a New Era?
Addressing critics who claim that AI is in a “bubble,” Dan Ives disagreed strongly. He compared the current phase to 1996 — not 1999, suggesting that we’re witnessing the foundation of digital transformation, not its collapse. Despite macroeconomic challenges, Ives urged investors to focus on the real-world applications of AI, especially in authentication, security, and digital ownership.
At the time of writing, Eightco’s stock (ORBS) is consolidating near $6.6, following volatility since its September peak. Meanwhile, WLD’s price dropped to around $0.85 after a brief rally sparked by the Eightco partnership announcement.
Conclusion:
The collaboration between Eightco, Worldcoin, and Mythical Games represents a major step toward integrating AI authentication and blockchain gaming. By combining iris-scanning identity verification with Web3 entertainment, the companies are setting the stage for a trust-based digital economy. As Eightco’s influence grows, this fusion of AI, gaming, and verified digital identity could define how humans interact, play, and transact in the coming decade.
