Travala, a leading cryptocurrency-based travel booking platform, has unveiled its innovative “Treasury Reserve Plan” following a major business milestone—surpassing $100 million in annual gross revenue. This strategic initiative aims to bolster the company’s financial foundation, support long-term growth, and further integrate cryptocurrencies into the global travel ecosystem.
Under the new plan, Travala will allocate a portion of its treasury into Bitcoin (BTC) and its native AVA token. These digital assets are at the core of the AVA Smart Program, which powers Travala’s loyalty and rewards system. By holding these reserves, the platform strengthens its position as a trailblazer in the travel sector while promoting mainstream blockchain adoption.
For travelers, this move means enhanced earning and redemption opportunities. Users can seamlessly earn and use BTC and AVA for bookings, tapping into millions of dollars in crypto-backed travel options available annually. This approach not only makes the booking process more flexible and future-forward but also enriches the overall travel experience.
Travala’s growth reflects a rising demand for blockchain-powered solutions and aligns with the broader market’s upward trend. Through partnerships with metasearch engines like Skyscanner and KAYAK, Travala has integrated crypto-based payments into mainstream travel services, granting millions of users access to over 2.2 million hotels worldwide.
By combining robust reserves, a global network of travel partners, and a user-centric loyalty program, Travala is setting new standards in the $10 trillion global travel market. Its Treasury Reserve Plan solidifies its commitment to delivering unmatched value, transparency, and convenience in an evolving digital landscape.
