1250x260_Light
1250x260

The first edible NFT has officially unveiled.

Date:

Intro

The world is surely evolving into a digital place, and witnessing it is purely mesmerizing. And as weird as it sounds, foods are a part of it. Digital food is now a real thing and yes, not everything has to make sense.

“Buffalo wings” is a traditional Super Bowl meal that is popular among football lovers. It is more like a culture than food. And as the game day is getting closer, brands have started to innovate different ideas to be able to attract interest and gain new customers by adapting to the digital world.

The spicy condiment brand announced the release of its first-ever “edible NFT” (non-fungible tokens) as well as its spoof cryptocurrency, “Bonecoin,” to help celebrate the popular game-day snack of Buffalo wings.

From January 27th through the end of the Big Game on February 13th, fans can scan images of their chicken wing bones to earn Bonecoin. The fan who accrues the most Bonecoin will win Frank’s RedHot NFT and its edible replica, the eNFT.

“We’re excited to be a first to offer an edible NFT or what we’re calling an eNFT. What better way to enjoy football than with your own Frank’s wing art — both digital and edible,” Alia Kemet, Frank’s RedHot VP of Creative & Digital, McCormick said in a statement.

More

The press release also confirmed that Bonecoin is not meant to be a real cryptocurrency and is only a spoof created for this contest.

Last spring, Frank’s RedHot partnered with Goldfish for a spicy version of the classic cracker to give away three NFTs, which consisted of limited-edition artwork. The approximate retail value of each prize was $500.

Some might think it’s nonsense, but NFTs and other digital assets have proved them wrong time after time in the past. And we all know that the phrase “history repeats itself” is a true saying without a doubt. Who knows, may digital foods be a trending thing in a matter of time?

Popular

Subscribe to our newsletter


Your emaill address should be use only for updating you on our articles, in the respect of the privacy law

Share post:

More like this
Related

Ways to Avoid Social Engineering Attacks

When we mention cybersecurity, our attention often goes to hackers who exploit vulnerabilities. We often narrow our thoughts to vulnerabilities in data networks. But there is another - called social engineering.

How AI is Changing Work Structures

Greater numbers of individuals, businesses, and governments are embracing artificial intelligence. This has led to growth in certain sectors of the global economy. But there is a growing gap between those businesses and sectors who benefit from AI and those who don't.

How to Protect Yourself from Cyber Attacks

The business threat environment changes frequently. New forms of attack emerge daily. To ensure the stability and security of your system, take an integrated approach. Ensure you put in place different levels of protection and regularly analyze possible threats.

Why Blockchain is The Future

Blockchain is useful in areas where there are many participants in the process and few intermediaries. Insurance, healthcare, and government organizations can also benefit from this technology.