At MWC Barcelona 2025, Tencent Cloud introduced its groundbreaking Super App as a Service (TCSAS), a platform designed to help businesses build and scale integrated digital ecosystems. This innovative service aims to transform how enterprises engage with users and expand their digital offerings by leveraging Tencent’s expertise with WeChat, which boasts over 1.3 billion active monthly users.
The Rise of Super Apps in Digital Connectivity
By 2027, industry estimates suggest that over half of the global population will be using multiple super apps. These all-in-one platforms are becoming essential for businesses seeking to improve user engagement, increase retention, and drive higher revenues through seamless digital experiences.
Tencent Cloud’s TCSAS provides businesses with the necessary tools and infrastructure to develop, scale, and operate super apps, offering functionalities such as instant messaging, live streaming, mini-games, e-commerce tools, and industry-specific templates. The platform’s ability to support mini apps enables businesses to provide an integrated, plug-and-play experience, delivering a broad range of services to users under one digital umbrella.
Super Apps in Telecom and Beyond
Telecom companies have been quick to adopt TCSAS, with Orange Middle East and Africa (OMEA) launching its Max It platform. This open digital super app ecosystem integrates telecom services with financial services, e-commerce, utilities, lifestyle services, and more. Max It is set to reach 45 million users by the end of the year.
Beyond telecom, TCSAS is finding applications in sectors such as banking, gaming, and government services. Companies like Telkomsel in Indonesia, Bank Rakyat Indonesia (BRI), and Middle Eastern game developer PlaysOut are utilizing the platform to enhance their digital capabilities and streamline operations, offering users a unified, centralized digital experience.
Poshu Yeung, Senior VP of Tencent Cloud International, stated, “At Tencent Cloud, we strive to harness the power of digital-first connections to help businesses move at speed, increase competitiveness, and deliver exceptional digital experiences that drive real user value. With TCSAS, telcos can seamlessly integrate essential services, marketplaces, and interactive content into a unified platform, nurturing user engagement and business growth.
