In a bold move to strengthen its position in the rapidly evolving world of artificial intelligence (AI), PwC Switzerland has announced a CHF 50 million investment over the next three years. This substantial investment will focus on developing advanced AI solutions, enhancing staff training, and expanding its AI Centre of Excellence.
A Commitment to AI Leadership
PwC’s investment underscores the company’s ongoing commitment to AI innovation. The firm plans to leverage AI to create tailored solutions for its clients while fostering technological advancement. This initiative complements similar efforts by PwC USA, which recently committed USD 1 billion to AI development, reinforcing the firm’s global leadership in the AI services sector.
Andreas Staubli, CEO of PwC Switzerland, emphasized the importance of employee upskilling, stating, “Our investment includes the development and application of AI-based solutions within PwC. We also place great emphasis on ensuring that our people receive comprehensive upskilling in the application of AI.”
The AI Centre of Excellence
As part of the investment, PwC is establishing its AI Centre of Excellence, where experts from various fields will collaborate to develop cutting-edge AI solutions. This initiative aims to drive innovation both within PwC and for its clients, ensuring that AI is applied responsibly and effectively across industries.
Generative AI: PWC’s Real-World Applications
PwC Switzerland is also developing its own generative AI solutions, using the firm as “client zero” to implement AI solutions internally. Recently, PwC launched ChatPwC, a secure generative AI assistant tailored to the company’s specific needs. Additionally, the Intelligent Search Assistant was developed to improve internal business services.
These AI solutions aim to enhance productivity and reduce administrative workload for PwC employees, allowing them to focus on more value-added tasks. Staubli noted, “Through the responsible use of AI, we want to make administrative work easier for our employees and give them more time to work on projects.”
Focus on Ethical AI Implementation
PwC places a strong emphasis on ethical AI use, ensuring that all solutions developed take into account data security, social implications, and ethical concerns. By adopting a client-centric approach, PwC aims to address individual needs while maintaining a responsible and socially acceptable approach to AI deployment.
Investing in People and Expertise
In addition to its AI infrastructure investments, PwC is committed to the continuous development of its employees. The firm offers extensive training programs and resources to ensure its workforce is well-equipped to deliver top-tier AI solutions. PwC’s highly specialized AI team, which includes consultants, engineers, developers, and legal experts, is further strengthened by partnerships with leading technology providers.
Conclusion
With its CHF 50 million investment in AI, PwC Switzerland is poised to continue its leadership in AI solutions and services. This strategic move will drive innovation, support responsible AI deployment, and provide valuable AI-powered solutions to clients across the globe.
