In today’s global market, counterfeit goods represent a serious problem. According to the OECD, trade in counterfeit and pirated goods was estimated at 2.5% of global trade in 2019, which equals up to USD 464 billion. As the issue of counterfeiting continues to affect industries from fashion to luxury items, a Swiss start-up is stepping in with an innovative solution that links the physical and digital worlds to protect against fraud and enhance customer engagement: ZATAP.
ZATAP: A Swiss Solution for Authenticity
Founded in 2018, ZATAP (previously known as collectID) has pioneered the use of Near Field Communication (NFC) chips to guarantee the authenticity of products, ranging from sports jerseys to luxury items. NFC chips are already widely used in our daily lives, allowing for seamless transactions with smartphones or cards. However, ZATAP is taking NFC technology a step further by embedding it directly into products such as textiles, artworks, and luxury goods.
These NFC chips are paired with blockchain technology, creating a digital twin for each product. This means that consumers can easily verify the authenticity of their products using a special app, ensuring that they are receiving genuine items every time.
Creating Authentic Connections with Consumers
The solution not only addresses the counterfeiting issue but also creates a new form of customer relationship. By combining physical products with their digital counterparts in the blockchain, brands can offer exclusive content, special offers, and unique calls to action directly to consumers. This fosters greater customer loyalty and boosts sales, creating an engaging and interactive experience for customers.
NFC Microchips in Action: ZATAP’s Impressive Partnerships
Since its launch, ZATAP has quickly expanded its reach from Switzerland to international markets. Major Swiss football clubs like BSC Young Boys and FC St Gallen, as well as Bundesliga teams like VfB Stuttgart and FC Köln, have embedded NFC chips in their jerseys and scarves. One notable achievement occurred in 2021, when Atlético Mineiro, a Brazilian football club, used ZATAP’s technology to fit 120,000 anniversary shirts with NFC chips.
Additionally, ZATAP has gained attention from global brands in industries like motorsports, with partners including McLaren Racing and Alpine Racing, and even in wine. The company has expanded its NFC technology into the wine industry with vinID, giving buyers confidence in the authenticity of their expensive wine bottles.
ZATAP’s Growing Global Presence
ZATAP’s innovative solution has garnered international recognition. In 2024, the company was selected for Comcast NBCUniversal’s SportsTech Class, which includes some of the most innovative global solutions. This recognition is set to accelerate ZATAP’s efforts in the US market, where the demand for anti-counterfeiting solutions continues to grow.
The Future of Anti-Counterfeit Technology
As counterfeit goods continue to pose a significant challenge for brands across the globe, technologies like NFC microchips, combined with blockchain, are proving to be a powerful tool in protecting consumers and brands alike. ZATAP’s unique combination of digital and physical product verification is not only enhancing trust but also creating new ways for businesses to connect with their customers.
