The European Union has firmly rejected Apple’s demand to repeal its landmark Digital Markets Act (DMA), a sweeping competition law designed to curb the dominance of Big Tech. Apple argued that the DMA creates security risks for users and disrupts the seamless experience of its ecosystem, but Brussels dismissed the claims, saying the law is essential to ensure fair competition in the digital sector.
In a formal submission to the European Commission, Apple stated that “the DMA should be repealed” and replaced with a more suitable legislative framework. The company argued that forcing it to allow rival app marketplaces on iOS devices could compromise user privacy and security. Apple also pointed to delays in feature rollouts, including its highly anticipated live translation technology, which has launched in the US but remains unavailable in the EU due to compliance adjustments.
The European Commission, however, made clear it has “absolutely no intention” of repealing the DMA. EU digital affairs spokesman Thomas Regnier said Apple has contested “every little bit” of the regulation since its implementation, but insisted that nothing in the law forces companies to lower their privacy or security standards. Instead, the DMA compels gatekeepers like Apple to provide more consumer choice by enabling interoperability and preventing anti-competitive practices.
The conflict underscores the tension between Brussels and Silicon Valley, with Apple portraying the DMA as harmful to users, while EU regulators see it as a vital safeguard against market monopolization. The law mandates obligations such as offering users a choice of default browsers and search engines, and it carries severe penalties for violations. In April 2024, Apple was fined €500 million ($590 million) for non-compliance under the DMA, a decision it is currently appealing.
Beyond the DMA, Apple has also faced other EU antitrust measures, including a €1.8 billion fine issued earlier in 2024. With the first DMA review consultation closing this week, pressure is mounting on Apple to adapt to the new European digital order, even as it attempts to rally against the rules.
Conclusion: The standoff between Apple and the EU highlights the broader struggle between innovation-driven ecosystems and regulatory frameworks designed to ensure competition. While Apple continues to resist, the EU remains resolute, signaling that the Digital Markets Act is here to stay—reshaping how tech giants operate in one of the world’s largest digital markets.
