Coinbase appears to be taking a more cautious approach toward new token listings in 2024, with a focus on larger-market-cap meme coins and a strong preference for Ethereum and Base networks over alternatives like Solana or BNB Chain. According to an on-chain analyst known as “ai_9684xtpa,” Coinbase has added 34 tokens to its listing roadmap this year, and seven of them—roughly 20%—are meme coins.
What sets Coinbase apart from its competitors is its selection criteria. Approximately 71% of the meme coins the exchange listed boasted market values above $500 million, demonstrating its focus on well-capitalized projects. Although the exchange has followed the industry trend of embracing meme coins, it has done so with measured restraint. Most of the meme tokens it supports reside on Ethereum (57%) or on its own layer-2 network, Base, rather than Solana.
This contrasts with Binance’s approach, which has been quicker to list meme coins—often at least a month sooner than Coinbase—and has shown a stronger affinity for the Solana ecosystem. While both major exchanges have been swept up in the meme coin craze since October, Coinbase’s more deliberate listing timeline and preference for established networks underscore its cautious mindset.
