Claynosaurz, one of the most recognizable NFT collections built on Solana and now expanding to Sui, is officially leaping off the blockchain and into mainstream entertainment. The quirky, animated dinosaurs are heading to the small screen as part of a major partnership with Mediawan Kids & Family, marking one of the first full-scale transformations of an NFT project into a children’s television series.
From Blockchain to Broadcast: The Evolution of Claynosaurz
What started as a digital collectible IP with roots in Web3 has now become a multimedia franchise. Mediawan will produce 39 episodes of the Claynosaurz animated show, bringing the prehistoric, digitally-native characters to a whole new audience — this time, outside of the crypto space and into living rooms worldwide.
The creators of Claynosaurz — a team with experience at Disney, Illumination, and Sony — originally launched the project as a collection of humorous video clips, amassing over 450 million views and earning 11 Collision Awards. That early success fueled the launch of 10,000 animated NFTs minted on Solana, each featuring one-of-a-kind dinosaur characters.
Expanding the Web3 Ecosystem Beyond Solana
The Claynosaurz team is not stopping at TV. They’re expanding into the Sui blockchain, rolling out a new collection called Popkins — 25,000 dynamic characters distributed via randomized digital booster packs. To bridge both networks, a new achievement system has been introduced that supports NFT functionality across both Solana and Sui.
Importantly, the original Genesis collection will remain on Solana, maintaining continuity for early supporters. Meanwhile, Sui will serve as the foundation for the next generation of “digital experiences”, utilizing the Walrus Protocol for scalable storage and interoperability between networks.
A Blockchain Game with Mainstream Appeal
Looking ahead, Claynosaurz is also gearing up to launch its own video game in 2025. It’s being built for iOS, Android, and the new SuiPlay0X1 console. The game will preserve on-chain mechanics behind the scenes while offering a traditional experience for everyday gamers. This hybrid approach is designed to attract both Web2 and Web3 audiences, combining accessibility with innovation.
A New Era for Media Franchises?
Claynosaurz is proving that audience-first branding and community-led development are more than just trends — they’re becoming the new norm in the media industry. The team continues to test ideas via social media to refine the series’ comedic tone and keep fans actively involved in shaping the franchise’s future.
Conclusion: NFTs Breaking the Screen Barrier
The journey of Claynosaurz from blockchain novelty to animated entertainment underscores a major milestone in the fusion of Web3 and traditional media. By expanding its ecosystem across blockchains, launching a game, and now creating a kids’ show, Claynosaurz is building a blueprint for how NFT IPs can become the next generation of multimedia brands. And as its dino-powered universe grows, it’s clear this is only the beginning.
