While eCommerce has long been a cornerstone in the food and beverage sector, the COVID-19 pandemic has accelerated innovative changes within food supply chains. Brands are leveraging digital platforms to offer on-demand online delivery services and establish direct-to-customer (D2C) distribution models. Heightened safety concerns during the pandemic are also propelling the growth of ghost kitchens or cloud kitchens, specialized in food takeout and delivery services.
In conjunction with D2C strategies, brands are emphasizing omnichannel distribution to elevate the customer experience and drive sales. This holistic approach ensures that products are accessible both online and in physical stores, catering to diverse shopping preferences. Furthermore, eCommerce empowers food manufacturers to forge stronger connections with customers, ensuring product availability. This direct engagement facilitates the collection of valuable feedback and data, enabling manufacturers to tailor their offerings to consumer preferences.
Food E-Commerce Platform by Byte Elephant
Byte Elephant, an Indian startup, pioneers BETs, an e-commerce platform designed for food companies. This platform enables multi-brand, multi-location businesses to centralize order management. Featuring a swift customer onboarding workflow and customization based on brand requirements, the platform enables food businesses to minimize upfront IT development costs and swiftly launch online services. It also facilitates rapid scalability, allowing businesses to meet customer demands and stay competitive.
Kitchen Spaces by Ghost Kitchen
South Korean startup Ghost Kitchen provides individual kitchen spaces for the quick establishment of delivery businesses. With 143 kitchens boasting adequate hygiene management and a streamlined workflow from material storage to cooking, packaging, and delivery, Ghost Kitchen minimizes expenses for contracts and interiors. Additionally, the startup offers data-driven planning services through shared data collection from individual kitchens, reducing costs for restaurants and food delivery entrepreneurs.
