Fox Corporation has unveiled the beta version of Verify, an open-source protocol designed to establish the history and origin of registered media. This protocol, built on the Polygon Proof-of-Stake (PoS) blockchain, enables publishers to register content for the purpose of proving its origination. Each individual piece of content is cryptographically signed on the blockchain, providing consumers with the means to identify content from trusted sources through the Verify Tool.
Initially launched in a closed beta on August 23, coinciding with the Fox News GOP debate, Verify has seen the signing of over 89,000 pieces of content, including text and images, from various Fox entities such as Fox News, Fox Business, Fox Sports, and Fox TV affiliates. Following the closed beta, Fox Corporation has decided to open source the protocol, allowing the public to contribute to and fork the source code.
Media companies interested in utilizing Verify can engage with the platform, while consumers can use the Verify Tool to confirm the origination of digital content from participating Fox sources. Developed in-house by the Fox Technology team, Verify relies on the Polygon PoS blockchain due to its attributes of speed, ease, and affordability in transactions.
A spokesperson from Polygon emphasized the significance of this technology in ensuring that readers can confidently trace the source of an article or image back to its origin. Moreover, Verify establishes a technical bridge between media firms and AI platforms, introducing new commercial opportunities by leveraging smart contracts to set programmatic conditions for content access. As the internet sees a rise in AI-generated text and images, Verify’s role becomes crucial in helping consumers not only identify the authentic source of content but also offering media publishers enhanced control over their relationships with AI platforms that scrape content from the web.
