Circle has officially confirmed the native support of its regulated euro stablecoin, EURC, within Apple Pay across the European Union. This landmark integration means that merchants and app developers can now accept instant, euro-based digital payments directly through Apple Pay with no traditional card networks involved. This technical breakthrough significantly streamlines the payment process, reducing transaction costs and settlement times for both consumers and businesses.
The move strategically positions EURC as a major competitor to traditional digital wallets and legacy payment systems like PayPal and SEPA transfers, potentially accelerating the mass adoption of stablecoins for everyday payments throughout Europe. Furthermore, the integration aligns perfectly with the EU’s growing regulatory push toward a more standardized and interoperable tokenized financial infrastructure, particularly under the guidelines of the upcoming Markets in Crypto Assets (MiCA) regulation, which governs stablecoin issuers.Circle asserts that the core goal of the integration is to make stablecoin payments “as familiar and seamless as contactless card transactions,” leveraging the widespread trust and convenience of the Apple Pay ecosystem. By bringing EURC into a globally recognized payment framework, Circle is effectively bridging the gap between decentralized digital currencies and conventional consumer finance.
